A company was born
I gained a contract role designing and prototyping an interactive maps for an Oregon congresswomen that provided a geospatial way to view voter information.
Designing websites that help businesses stand out in a digital world.
It takes vision, strategy, and, often, countless revisions. But what if I told you there was a way to create a stunning website without the stress?
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Role
Services
Industry
Tools
Site·fluent: a person who is fluent in making websites
After receiving my initial contract role working with the congresswomen, other contacts within my area began to reach out to me with additional work opportunities.
Once I had completed multiple projects for various clients, I realized that I needed to start a business to develop a defined brand.
Once I had completed multiple projects for various clients, I realized that I needed to start a business to develop a defined brand.
What I offered
Website Design
I designed custom websites tailored to meet the unique needs and goals of businesses.
Social Media Design
I helped brands stand out on social media platforms through captivating visuals.
Email Newsletter Design
I created visually stunning newsletter that captured and engaged audiences.
Website Development
I brought websites to life with functionality and a smooth user experience.
Word of mouth
After creating my company, I began reaching out to my network and received interest from other Oregon-based clients that were in need of my services.
As I completed multiple projects, I started to feel more confident in what I could offer. After landing a job working as a UX/UI designer, my business started to become my side hustle as I continued to strengthen my skillset in tech.
As I completed multiple projects, I started to feel more confident in what I could offer. After landing a job working as a UX/UI designer, my business started to become my side hustle as I continued to strengthen my skillset in tech.
Meet my clients
My clients were primarily small business and retail store owners, and I helped bring their visions to life through design and implementation.
Below you will find some examples of my work.
Below you will find some examples of my work.
Resupop
Resupop hired me to design and develop their online resume business. My work included building their marketing site, a user dashboard, payment processing system, communication tool, and a resume delivery process to streamline their operations and provide an intuitive user experience.
The primary goal was to ensure a simple and seamless experience from the moment users signed up to when they received their final resume.
With this in mind, I worked closely with the owner to define key functionalities that would streamline each step. I identified the best approach by focusing on simplifying user interactions and automating workflows.
With this in mind, I worked closely with the owner to define key functionalities that would streamline each step. I identified the best approach by focusing on simplifying user interactions and automating workflows.
The client's request
The final product provided users with a simple, step-by-step process to create an account, complete payment, and submit their information directly through the website. In four simple steps, users were on their way to applying for a job with their fresh resume.
A smooth process
Hale Men's Clinic
Hale Men’s Clinic hired me to redesign their website to improve conversion rate. Great emphasis was placed on educating potential customers, and it was important to them that the redesign maintained this core value.
The redesign was focused on the treatment plan page, aiming to give customers all the details they needed about the clinic’s offerings and pricing.
However, the page overwhelmed users with too much information at once and lacked a clear call-to-action, making it harder to guide them toward taking the next step.
However, the page overwhelmed users with too much information at once and lacked a clear call-to-action, making it harder to guide them toward taking the next step.
Original design
I took all the information they wanted to provide to their customers and split it into three categories, allowing users to easily comprehend what Hale Men's Clinic offered and how they could help.
Communication breakdown
Each of the three new pages were simplified to provide clear information hierarchy towards conversions. I made sure the membership and expectation pages clearly communicated the information and always lead to a call-to-action on the page.
Built for action
Howl Goods
At Howl Goods, I designed a comprehensive email newsletter campaign that integrated sign-up forms, promotional offers, and engaging content. The goal was to enhance customer engagement, drive sales, and foster community around the brand.
I started by designing an offering of a free limited edition Trail Wallet to new subscribers, driving sign-ups and future purchases. Additionally, I created multiple branded templates to send to their mailing list offering limited items, deals and story about the business to encourage repeat customer engagement and brand awareness.
Sign up today
Below are two examples of newsletters I designed that were used to thank subscribers for signing up for the newsletter and advertising a top selling product by telling the story of its creation.
Engage & reward
Learn more
The work above is only a samples of the work I've completed for clients. Click below to view Sitefluent's website and learn more about my business.
Visit websiteInsights from my business
Start with a goal
Define a clear, actionable objective to guide your project and measure success.
Advocate for the user
Ensure user needs, experiences, and feedback drive decisions, guiding not only the design but also functionality.
Understand the client's needs
Gain a deep understanding of the client’s challenges and priorities to deliver tailored solutions.
Drive measurable change
Focus on implementing strategies that create tangible, data-driven improvements for the client.